How we produce

Our shirts are produced in California, USA. Here you can find out more about our production partners and some photos of our production.


Cotton

Cotton is the primary fibre used in our products, representing more than two-thirds of our total fibre inputs. We primarily purchase U.S. cotton because of its high quality and the industry’s strong environmental sustainability and social responsibility practices.

Sustainably grown and ethically-harvested U.S. cotton remains the optimal choice for our products.

Regulated as a food crop under strict U.S. Department of Agriculture (USDA) and U.S. Environmental Protection Agency (EPA) guidelines, cotton grown in the US represents the best combination of quality and value for our products. Under the guidance of the National Cotton Council, the USDA and various other organizations, US farmers have continuously reduced their environmental footprint by adopting a variety of conservation and targeted agricultural practices.

More than 75% of the cotton acreage where our partner's cotton is grown is irrigated only using naturally occurring rainwater. Conservation agriculture practices and advanced soil monitoring systems have reduced soil erosion and residual impacts on the environment. GPS positioning and advanced delivery systems allow farmers to be more efficient while planting, fertilizing and harvesting, effectively allowing for a reduction in GHG emissions and environmental impacts on the land and neighbouring ecosystems.

US cotton farmers are required to adhere to strict US labour laws and Occupational Health and Safety Administration (OSHA) regulations which are likely the most stringent in the global cotton industry.

Safe Chemistry

Harnessing innovative solutions through chemistry allows our manufacturer to reduce our impacts and improve our products.

Committed to using non-hazardous, bio-eliminable substances in our products, our focus on safe chemistry begins in the design and development stage of our process.

Packaging

We try to do our best to minimize waste in packaging and source eco-friendly packaging materials. Many of our packaging materials are either recyclable or biodegradable. Bubble wraps are made from a minimum of 15% recycled plastic and 10% post-consumer content. Our kraft tubes are made from 70-100% post-consumer recycled content and 0-30% secondary recycled content.

Energy Efficiency & Climate Change

Climate change is a reality that affects our lives and could present challenges to our business in the future. In our operations and business, the largest impact on climate stems from our energy consumption and as such, our manufacturer has invested significantly in technologies and initiatives to improve our energy efficiency, increase energy generation from renewable sources and optimize the capture of thermal energy throughout our processes. 

Ethics & Safety

Our production partners are proud partners of:

WRAP (Worldwide Responsible Accredited Production) - 
http://www.wrapcompliance.org
FLA (
Fair Labor Association) - https://www.fairlabor.org
OEKO-TEX® standards
- https://www.oeko-tex.com

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